“I read Bruce Etherington's book "See The People" once again over the summer. "See the People" directly focuses on activity and getting in front of many prospects on a daily basis. It is an easy read and can be read over and over again. The principles of consistent and varied prospecting and appointment activity are very aptly captured and conveyed in this book. ” ~ Dan Haney

“Dear Bruce, I've written this recommendation of your work to share with other LinkedIn users. "Have benefited greatly from listening to Bruce, on cassette in the early 80's and more recently on CD's. A true visionary and passionate speaker, Bruce has inspired me and many others in our wonderful business, to stay focused and committed to to the role that we play in the financial lives of Canadians. If you have not had the chance to hear Bruce speak to you via CD or in person, do yourself a favour and seek the opportunity. He delivers an outstading message you will never forget!" Service Category: Financial Advisor Year first hired: 1981 (hired more than once) Top Qualities: Expert, High Integrity, Creative ” ~ Geoff Carter

“Your contribution both on and off the podium is immeasurable. We can't thank you enough. ” ~ Jim